After completing our final music video our focus was then driven towards making a Digipak to the best of our ability as well as one which accurately fits in with the style and motifs of our music video. We also aimed to create suitable advertisement for our newly formed band accompanied with an active social media presence. We accomplished this in several different ways such as the use of iconography, magazine articles and interviews among others.
The main goal of our marketing campaign throughout the run-up to the release of our music video was to utilize the closeness and intimacy shared the band shared as not only a group of musicians but as affectionate friends. I believed that we displayed this effectively throughout our digipak, website and music video as no individuals were left out or kept out of frame. A clear motif in our music video is the togetherness of the band - something everyone can relate to as we all share a deep connection with either friends or families. Our campaign replicates this extremely well.
New artists usually apply iconography to their media campaigns in order to help hem stand out and be noticed by their target market. In this case our target audience was young adults between 16-21 who were interested in pop rock and alternative rock. By analysing and exploring other bands digipaks of this genre we came up with we came up with ideas that we could place in our own digipak and music video that will appeal to our designated audience. We chose to use silhouettes throughout digipak, marketing campaign and music video as it has been used extremely successfully previously to attract a selected audience as shown in The White Stripes' 'Under Great White Northern Lights' digipak.
We also used silhouettes due to the fact that nobody in the band would be overshadowed in our band as no one can steal the limelight as we are all blank spaces. We are all equal. Straight away, the audience would understand how close together and intimate the band is which relates back to the main goal of our marketing campaign. We want to be a personal band. Evidence of this can be seen in our digipak, shots in our final music video and photos featured on our bands' official website.
Screenshots from 'Fast In My Car'
Screenshots from alleywaysband.wix.com/wearealleyways
Synergy:
Font and Logo:
As shown in the Screencast above, we have successfully used our logo which is he self-titled 'Alleyways' across all of our ancillary texts. This font also successfully links our website and digipak as well as our final music video. We did this to create a sense of familiarity which is shown throughout our marketing campaign. The motif of a large white font allows our audience to instantly recognize our logo as well as the fact we use our own band name as an emblem which means that more individuals can recognize us and get acquainted with our name.
